MarCadence — Fractional Product Marketing for B2B Tech

The Approach

A simple five-step rhythm. Repeated, refined, and tuned to your audience.

Strong brands aren't louder. They're better tuned.

Most marketing problems aren't problems of effort. They're problems of pacing. Saying the wrong thing too often. Saying the right thing to the wrong people. Or saying nothing at all while the moment passes.

MarCadence builds marketing systems that move with intention, so your team spends less time guessing and more time growing.

✦ Five steps. Repeated, refined, and tuned to your audience.

i.

Know yourself

Sharpen the value proposition before scaling the volume.
ii.

Define your audience

Clarify who you're speaking to, and what they actually need to hear.
iii.

Know the competition

Map the landscape so you can stand somewhere distinct in it.
iv.

Connect the dots

Align product, message, and channel into a single story.
v.

Build awareness

Launch, measure, and refine. Turning attention into momentum.

What I Do

Four practices that move pipeline. Not just impressions.

Ways to Work Together

Fixed-scope sprints. Or fractional on retainer.

Audit · 2 Weeks

Competitive & GTM Readiness Audit

A clear-eyed read on where you stand and what to fix first.

A two-week diagnostic for founders and marketing leaders who suspect the GTM is leaking but can't yet name where. You get a written audit, a prioritized action list, and a working session to align the team.

Timeline 2 weeks, plus a 60-minute live readout in week 3.

Best For Founders and VPs of Marketing whose pipeline is softening or whose messaging has drifted as the company scaled.

Outcome A prioritized roadmap of the three to five highest-leverage GTM fixes for the next 90 days.

Competitive landscape teardown
Messaging and page-by-page web audit with rewrites flagged
Funnel and channel-fit assessment
Prioritized 90-day GTM action plan
Live readout and alignment session

From $3.5K Book an audit

Sprint · 30 Days

Positioning & Messaging Sprint

For teams whose product is sharper than the words around it.

A focused, four-week engagement to rebuild how you describe your product. Anchored in customer language, competitive reality, and what your sales team can actually defend in a call.

Timeline Four weeks, with weekly working sessions and a final delivery review.

Best For Series A through C B2B teams preparing for a launch, relaunch, or category move.

Outcome A positioning system the whole company can defend, plus the assets to put it to work immediately.

Positioning doc and messaging framework
Refined ICP and buyer-persona map
Homepage and product-page copy direction
Sales narrative deck and one-pager
Competitive battle card for top 2 competitors

From $7.5K Start a sprint

Retainer · Monthly

Fractional Product Marketing

Senior PMM firepower without a full-time hire.

Embedded part-time as your acting head of product marketing. Owning launches, enablement, competitive intel, and roadmap input. Typical engagement runs 3 to 6 months at 20 to 40 hours per week.

Timeline 3 to 6 month minimum, often extended. 20 to 40 hours per week.

Best For Companies in the gap between needing a senior PMM and being ready to hire one full-time.

Outcome A working PMM function, with the systems and assets in place for a future full-time hire to inherit.

Launch ownership from internal enablement to external rollout
Sales enablement and competitive intel on a recurring cadence
Roadmap and pricing input alongside Product
Campaign and content oversight
Direct collaboration with Sales, CS, and the C-suite

From $8K/mo Discuss a retainer

Project · Scoped

Launches & Lifecycle Programs

For one-off launches, EOL programs, or competitive responses.

A defined-scope project for moments that need senior PMM attention but don't justify a retainer. A product launch, an end-of-life transition, a competitive disruption, or a category-redefining campaign.

Timeline 6 to 12 weeks depending on scope, with clear milestones.

Best For Companies with a specific moment that has to land well, and an existing team that needs senior PMM lift to land it.

Outcome A launch, EOL, or campaign program executed with measurable pipeline and retention impact.

Launch plan, internal enablement, and external rollout
EOL/EOS programs with retention motion built in
Webinar series, sandbox demos, and white papers
Cross-sell and up-sell campaign design
Post-launch analytics and iteration

Scope dependent Scope a project

Who's Behind It

13+ years of B2B product marketing. Built for technical teams.

Raj Bhullar Founder & Lead PMM

MarCadence is led by Raj Bhullar, a product marketing manager with 13+ years across SaaS and PaaS at Google, Samsung, Juniper Networks, ServiceNow, and Vertiv.

The work has spanned consumer launches and global B2B portfolios. A 27% Q4 sales lift on Samsung's Frame TV. A 40% open-rate and CTR uplift across ServiceNow's internal MarCom. 20% installed-base retention at Juniper through targeted EOL/EOS programs. The throughline: translating complex technical capabilities into vertical-specific narratives that move pipeline.

Grounded in an MBA in Marketing & Media, a B.S. in Advertising, and an IT Security bootcamp from UC Berkeley, because modern B2B marketing has to speak the language of the product, not just the brochure.

27%

Q4 sales lift, Samsung

40%

Open-rate & CTR uplift, ServiceNow

20%

Installed-base retention, Juniper

Find the right cadence for your brand.

A simple five-step rhythm. Repeated, refined, and tuned to your audience.

Know yourself

Define your audience

Know the competition

Connect the dots

Build awareness

Four practices that move pipeline. Not just impressions.

Product Marketing & GTM

Sales Enablement & Competitive Intel

Launch & Demand Campaigns

Installed-Base & Lifecycle

Fixed-scope sprints. Or fractional on retainer.

Competitive & GTM Readiness Audit

Positioning & Messaging Sprint

Fractional Product Marketing

Launches & Lifecycle Programs

13+ years of B2B product marketing. Built for technical teams.

Tell me what you're launching.

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