MarCadence is the fractional product marketing partner for B2B SaaS, infrastructure, and security companies that need senior GTM firepower without a full-time hire. Led by Raj Bhullar, with 14+ years across Google, Samsung, Juniper Networks, ServiceNow, and Vertiv. The focus: sharpening positioning, equipping sales, and turning complex products into stories that actually move pipeline.
A simple five-step rhythm. Repeated, refined, and tuned to your audience.
Strong brands aren't louder. They're better tuned.
Most marketing problems aren't problems of effort. They're problems of pacing. Saying the wrong thing too often. Saying the right thing to the wrong people. Or saying nothing at all while the moment passes.
MarCadence builds marketing systems that move with intention, so your team spends less time guessing and more time growing.
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Interviews across product, sales, customer success, and leadership. A review of current positioning, win/loss notes, and pipeline data. One shared definition of the problem before anyone writes a word.
You getA discovery readout and a prioritized problem statement.
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Map the buying committee, from the technical evaluator to the economic buyer. Pressure-test positioning against your top competitors. Lock the messaging architecture that product, sales, and marketing will all use.
You getA positioning and messaging framework, ICP and persona map, and competitive landscape.
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Battle cards, pitch decks, one-pagers, web copy, analyst briefs, and lifecycle programs. Built with sales and tested against live deals, not handed over at the end.
You getAn enablement and launch kit mapped to each stage of the buying journey.
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Internal enablement first, then external. Timing across web, email, partners, events, and field. Clear owners and dates for every workstream.
You getAn executed launch plan and a field team that knows the story.
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Track what moved pipeline, what won deals, and what kept customers. Feed it back into roadmap input, messaging, and the next launch.
You getA quarterly readout with the next set of priorities.
Four practices that move pipeline. Not just impressions.
Fixed-scope sprints. Or fractional on retainer.
Competitive & GTM Readiness Audit
A two-week diagnostic for founders and marketing leaders who suspect the GTM is leaking but can't yet name where. You get a written audit, a prioritized action list, and a working session to align the team.
- Competitive landscape teardown
- Messaging and page-by-page web audit with rewrites flagged
- Funnel and channel-fit assessment
- Prioritized 90-day GTM action plan
- Live readout and alignment session
Positioning & Messaging Sprint
A focused, four-week engagement to rebuild how you describe your product. Anchored in customer language, competitive reality, and what your sales team can actually defend in a call.
- Positioning doc and messaging framework
- Refined ICP and buyer-persona map
- Homepage and product-page copy direction
- Sales narrative deck and one-pager
- Competitive battle card for top 2 competitors
Fractional Product Marketing
Embedded part-time as your acting head of product marketing. Owning launches, enablement, competitive intel, and roadmap input. Typical engagement runs 3 to 6 months at 20 to 40 hours per week.
- Launch ownership from internal enablement to external rollout
- Sales enablement and competitive intel on a recurring cadence
- Roadmap and pricing input alongside Product
- Campaign and content oversight
- Direct collaboration with Sales, CS, and the C-suite
Launches & Lifecycle Programs
A defined-scope project for moments that need senior PMM attention but don't justify a retainer. A product launch, an end-of-life transition, a competitive disruption, or a category-redefining campaign.
- Launch plan, internal enablement, and external rollout
- EOL/EOS programs with retention motion built in
- Webinar series, sandbox demos, and white papers
- Cross-sell and up-sell campaign design
- Post-launch analytics and iteration
14+ years of B2B product marketing. Built for technical teams.
MarCadence is led by Raj Bhullar, a product marketing manager with 14+ years across SaaS and PaaS at Google, Samsung, Juniper Networks, ServiceNow, and Vertiv.
The work has spanned consumer launches and global B2B portfolios. A 27% Q4 sales lift on Samsung's Frame TV. A 40% open-rate and CTR uplift across ServiceNow's internal MarCom. 20% installed-base retention at Juniper through targeted EOL/EOS programs. The throughline: translating complex technical capabilities into vertical-specific narratives that move pipeline.
Grounded in an MBA in Marketing & Media, a B.S. in Advertising, and an IT Security bootcamp from UC Berkeley, because modern B2B marketing has to speak the language of the product, not just the brochure.
I help small businesses market themselves and run the work around it. From a company still operating out of a garage to a growing team that wants one simple campaign done right. Strategy, website, social, communication, recruiting, and campaign management. Take a package, or pick only the pieces you need.
Five steps. Sized for a small team.
Most small businesses start marketing backwards.
They post before they know who they're talking to. They build a website before they know what it should say. I flip the order. We talk first. We decide what matters. Then I build only what the plan needs.
These are the same five steps I use with large companies, scaled down for a team of one to fifty.
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Thirty minutes. No pitch deck. What you sell, who buys it, what you've tried, and what you can spend. Plain language, no jargon.
You getA one-page summary of your goals and budget.
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Who your best customers are, what to say to them, and where to find them. We choose one or two moves to start with and set the rest aside for later.
You getA simple plan with clear priorities.
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Website pages, social profiles, email templates, flyers, job posts, or team updates. Built so you can keep using them after I step back.
You getReady-to-use marketing materials you own.
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Posts scheduled, emails sent, site published, campaign running. I handle the setup and walk you through what is happening.
You getA live campaign and a short checklist to keep it going.
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A look at the results in plain numbers. Keep what worked, fix what didn't, and plan the next month.
You getA short monthly report and clear next steps.
Marketing, and the operations around it.
Pick a package. Or just the pieces you need.
Launch Kit
Everything you need to show up properly. A clear message, a simple website, social profiles set up, and one launch campaign to get the word out.
- Messaging basics and a simple customer profile
- One-page website, or a refresh of your current site
- Social profiles set up on two channels
- 30-day content calendar
- One launch campaign, set up and live
Monthly Momentum
Your part-time marketing team. Social, email, website updates, and one campaign a month, with a short report so you know what is working.
- Social media management on two channels
- Monthly email newsletter
- One campaign per month
- Website updates and small fixes
- Monthly results report and planning call
Marketing & Operations
Everything in Monthly Momentum, plus the operational work that comes with growth. Team communication, hiring support, and a quarterly strategy review.
- Everything in Monthly Momentum
- Internal communication and team updates
- Recruiting support for open roles
- Campaign management across channels
- Quarterly marketing strategy review
Marketing strategy
A working session and a written 90-day plan.
From $500Website build
Up to five pages, mobile-ready, on a platform you can edit.
From $1,500Social media setup
Profiles, bios, visuals, and a starter content calendar.
From $400Social media management
Posting and community management on up to two channels.
From $600/moCampaign management
One campaign planned, launched, and reported on.
From $750Internal & external communication
Announcements, newsletters, customer emails, or team updates.
From $400Recruiting support
Job description, posting plan, and candidate outreach for one role.
From $500/roleMarketing material
Flyers, brochures, one-pagers, sell sheets, signage, or social graphics. Designed and written for you, ready to print or post.
From $200/piece
I review products and services through the lens of a marketing professional. What the brand promised. What the buyer actually got. Every review ends with a Marketing vs. Reality score out of 30. I bring the same lens to businesses that want an honest read on their own strategy.
Latest from Marketing vs. Reality.
Product and service reviews, scored the same way every time.
The Marketing vs. Reality score.
Every product is scored in the same six categories. Each is worth five points, for thirty total. Here is how each one is graded, with sample scores to show what a finished card looks like.
Value Proposition
Is the core benefit compelling and truly different from competitors?
Audience
Is the ideal customer clearly defined, and is the product reaching them?
Messaging
Is the communication clear, emotionally resonant, and consistent?
Marketing
How effective are the campaigns, channels, and launch execution?
Delivery
Does the product actually perform against what was promised?
Evolution
How strong is the roadmap and future of the product line?
The latest reviews and their scores go out in my monthly newsletter. Sign up here.